Paying homage to the late grandfather of the Manzo family, who lost his life in the line of duty, MANZO is a personal care brand designed with the working man in mind. The innovative use of actual fire hose sleeves as wraps for each product in the line provides a literal, tangible, and real-life connection to not only the target market but to every working man. A wide rubber band holds the line of products together for portability and tossing in a work duffle or travel bag. Each hose section is a collectible with second life use as a bottle or can cozy and would be the talk of any party or barbeque. Each is tagged with the location of a specific firehouse celebrating our everyday heroes and enabling firemen to identify and unify around this collection.